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Published: Apr 30 , 2013
Author: Robin Copland
BMW used to do it. So did Mercedes. Porsche and Ferrari still do as far as I am aware, though it’s been a while since I checked. Then along came the so-called “budget” airlines and the tactic is back in vogue with a vengeance. It starts with a loud - gaudy even – welcome page on which there is loudly displayed a low figure. At the time of writing, the figure is £10. The word “cheap” appears and you are tempted along to the “flights” window. “£10” and “flights” together; it’s a heady mix that conjures up the golden age of travel together with cheap air fares, so you delve deeper. Mind you – the words “golden age of travel” and “Ryanair” are not comfortable bedfellows, but never mind; I live in Edinburgh – where could I go? What could go wrong?...
