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Published: Feb 19 , 2016
Author: Robin Copeland

It’s not that David Cameron does not have his troubles to seek as he shuttles around Europe trying to secure support for a modified agreement with the UK’s fellow European Union member states, but I bet you he wishes he had not been quite so cavalier as to promise an “in-out referendum” in the period leading up to the 2015 UK general election. Politically, he felt that he had to do it to give some kind of sop to the so-called “Euro-sceptic” wing of the Conservative Party and to prevent further haemorrhaging of potential supporters to UKIP...

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The ideal state

“Ideally, I want . . .” is one of the most common phrases I hear during a negotiation. My frequent, sarcastic response is, “Good for you!” — implying that the ideal is not attainable. Sarcasm aside, what does “ideal” actually mean? Is it even attainable? And under what conditions is it attainable? Better you know before trying to use it in your next deal.

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