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Why did you ask me that?

It never fails… I see smart, intelligent negotiators who have devoted lots of effort to prepare for their negotiation. They know their positions and limits. They’ve crafted a clever strategy. They have contingency plans. They’ve prepare their teams to work together. They know what they can concede and under what conditions they will concede them. But yet they fail to prepare for that one thing that derails all of their preparation…

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