Understanding Negotiating
Power eBook

How the world’s most effective negotiators use power to gain Control

Power is critical to any negotiation. Take control of the power balance and you are empowered to turn any negotiation to your advantage and secure the best deal. This e-book gives negotiators of all abilities essential insights into the nature and use of negotiating power.

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Good cop, bad cop

“Do it or we walk!” threatened the fist pounding buyer. As you contemplate what to do, the level-headed buyer chimes in with, “I’d hate to see us walk. I know you guys are trying hard and I really like you, so maybe there’s something else you do?” Sound familiar? It should because it’s a negotiation technique based on the same Hollywood cliche that you see in just about every cop movie out there. It’s the old good cop, bad cop routine. It’s easy to spot, so what do you do when it happens to you?

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